Diesel x Coca-cola

Two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re) Collection; cool and edgy capsule collection that came from recycled materials. The range consists of recycled PET materials obtained from plastic bottles and recycled cotton.

A modern interpretation of Diesel casual clothing with iconic Coca-Cola elements has been created. Creating beautiful fibers made from scrap plastic, the goal of the collaboration is to awake awareness of the importance of recycling. To highlight the importance of recycling Diesel x Coca-Cola: The (Re) Collection, the collection has been available online from September 27 through a scan of the recycling logo anywhere in the world and allows you to purchase the collection from the hidden site of Diesel.com.

The (Re) Collection Collection was shown in Paris at the renowned Galeries Lafayette department store on September 28, 2019, and at the same time, a unique recycling message came to life during Paris Fashion Week, giving Paris fashion lovers the opportunity to dress in style with a collection that contains recycled materials.

The (Re) Collection combines Diesel's casual aesthetics with the iconic Coca-Cola elements. There are 12 key garments that go beyond the seasons. The collection consists of unisex denim jackets with red details, embellished with the iconic Coca-Cola logo, wide-cut jeans with Coca-Cola iconic logo, classic high-cut denim shorts with embroidered Coca-Cola emblem.

The black zip-up tracksuit with a tapered sock features a playful Coca-Cola red accent and a sports binding patch. The (Re) Collection also includes hooded and hooded T-shirts, black, blue, gray and white T-shirts and black and white hats. Additionally, the capsule collection includes men's swimwear and women's swimwear in black and white with a prominent Diesel x Coca-Cola logo.

Michelle Moorehead, Vice President of Coca-Cola Retail and Licenses, said:

“We are excited to work with Diesel on the collection. Not only does The (Re) Collection generate awareness of the importance of recycling in a very affordable way - by showcasing beautiful fashion created from recycled materials - it is also a collection that celebrates individuality. ”The capsule collection combines Coca-Cola and Diesel DNA and creates something special; Coca-Cola recognizable for celebrating togetherness and inclusivity and Diesel - recognizable for provoking audiences with irony and causing them to leave the comfort zone. The collaboration celebrates two unique identities and iconic products.

Renzo Rosso, founder of Diesel, said: “As a leading pioneer in denim and casual fashion, Diesel has always been recognized in the industry as an innovator. The (Re) Collection is a collaboration between two authentic and iconic brands that are committed to responsible business. Inspired by our vision for the future, we are working with Coca-Cola to explore new methods of fabric creation while challenging ourselves to include recycled materials in our collections.”

Photos: Diesel.com