Fast fashion, yay or nay?

Fast fashion may be "fast" in many ways; fast production, fast purchase, fast delivery but also the garments are worn pretty fast, usually only a few times before being discarded.

Is fast fashion "good" thing?

Most retails offer wide range of clothes to customers these days. In shops like H&M, Zara or Topshop you can find everything, from activewear and pyjamas to party dresses and elegant suits. If you take few walks around them these days I guarantee you can find really similar garment in each and every one of them. In one corner you will see black sequin suits made on the model of black tuxedos by Anthony Vaccarello for Saint Laurent. Few rows away you can find hommage for Max Mara's camel coats and Gucci's floral blouses. It is not uncommon to find long dresses full of details that made Maria Grazia Chiuri famous when she did the same for Dior. Celine's tweed jackets and leather boots imitations also easily catch your eye while you walk past them.

High street fashion shops are the most widespread and the most widely known non-designer clothing stores all around the world. It is just amazing how both, women and men, can get dressed up for reasonable prices and look amazing, almost like they're wearing expensive designer clothes. That is sure admirable at first, but more you think about it, more you realise how it has got some bad sides too. Most noticeable one is that everyone looks the same, they wear similar clothes, similar shoes and even similar accessories. Instagram influencers are constantly uploading photos of new, trendy outfits so their followers, obviously inspired by their Instagram feeds full of nicely dressed people, desperately buy lookalike clothes and are becoming more and more obsessed with approvals of others instead of creating something unique, appreciating individuality and possibility to express themselves trough their own style.