Idea: Liberty

Over the few last weeks my group at uni had to come up with an idea how to attract more young people to Liberty London.

We had to think how to combine word Active, Liberty London as a shop and lens to solve a problem of Liberty being left behind by younger consumers. It was founded in 1875 and is currently in an old tudor building. Liberty does not have social medias and their marketing clearly isn't targeting younger generations. It also refuses to 'loose the essence' of what their customers recognise them for. Also we realised that they started to fail in targeting customers over 50 so that needs to be improved.

After doing the primary and secondary research we realised what should we do and came up with the final idea;

So we had to connect Liberty, active and lens to create the outcome.

1. We used connotations of active trough the use of color and patterns

2. We remembered all the collabs and artistic styles

3. We thought about active form of consumption based on Liberty London's surroundings

Finally we made an outcome that will appeal to both generations, young and old. It is a method called lenticular printing and you have probably seen it before but this is how it works;

It was one exciting project and it would be great if we could have shown that to Liberty and present the idea to them!